Tag

expoflores

Jul 13
22
Latam-Cargo

Latam Cargo, 9,000 tons of flowers for Valentine’s Day

By | Noticias

Perhaps logistics is something that goes unnoticed on most days when it’s taken for granted that everything will be delivered on time and without incident. But four weeks prior to the celebration of Valentine’s Day, is when the transport industry’s busy season begins. Logistics is central to the delivery of 160 million bouquets of flowers–one for every single girl and woman in the United States–produced in Ecuador, Colombia, Guatemala and Peru and shipped to the US, Europe or even Oceania. This is no easy feat, and requires handlers to load between 3,100 and 5,200 boxes on 144 Latam flights that are specially equpped to store Perishable products.

Latam introduced its Perishable service in 2016, and and ensures the delivery of biodegradable products using cold storage units and a strict schedule. For the Valentine’s Day holiday, Latam Cargo shipped 9,000 tons of flowers, roughly 21% of all flowers shipped from the region.

latam cargo san valentin 2017 1

Weekly flights from the region to Miami International Airport triples during the weeks leading up to Valentine’s Day,, as does the tonnage of flowers, increasing to nearly 900 tons per week from Botota, and 1,500 tons from Quito. In all, Colombia ships 4,200 tons of flowers during the seaso, and Ecuador another 4,700 tons.

The primary destination for this special and delicate product is the United States and Holland, and it is at Miami International Airport, where Latam Cargo’s cargo operations are headquartered. From this hub, flowers are parceled out to their final destinations across the United States, Europe via Amsterdam, and Oceania via Sydney, Australia.

Latam Cargo preparacion flores san valentin

As a general rule, Miami International Airport receives around 5,000 tons of flowers per week from Ecuador and Colombia, increasing the volume to 14,000 tons in the Valentine’s campaign. Red roses, chrysanthemums, pompoms and carnations are the main varietals transported during 2016, reaching nearly 100,000 tons, or 26% of the total worldwide market. In Latin America, there are several flower- producing countries including Peru, Costa Rica and Guatemala. The top two exporters, however, Colombia and Ecuador, export 42,000 tons of fresh flowers to more than 90 countries during the Valentine season.

Source: NetUruguay

Jul 13
23
rosas

Ecuador’s Forever Flowers

By | Noticias
Giving roses is a detail that will never go out of fashion, but can you imagine to keep a rose forever? Nowadays this is reality with the preserved roses industry. The Ecuadorian entrepreneur Sofia Jaramillo sells roses that look and feel and smell like roses, but with the endurance of a rock.As you can imagine, this is no easy feat. Preserved flowers are grown on a plantation like any other flower but once they are cut, undergo a radical transformation of sap substitution, in which the flower is dehydrated, dyed, dried and eventually sold, for as much as $20 each in the United States, and $12 domestically. Almost as remarkable is the peculiar form of alchemy is Jaramillo’s workforce. All packaging is done by women over the age of 50, a segment of the workforce that is traditionally short on employment options. “It is a very good thing for us because many companies employ only people up to 40 years (of age),” says one of the packagers, Rosario Cardenas, “after that age a person do not have much chance to get a job.” Says Cardenas’ co-worker Aura Pereira, the job means freedom: “I have more independence, I am free, I have my things, my money, my time” This is a gift that promises surprise and time endurance.

Source: Ecuavisa
Jul 13
17
expoflores

Expoflores and its role in the flower productive chain

By | Noticias

Flower production and export is a business in Ecuador with tradition, there are regions likes Tabacundo which is considered the nations’ capital of roses capital because of their wide variety and quality. This labor contributes enormeously with Ecuador’s economy. This economy should be innovated everyday and labor groups are an important factor. Expoflores is a trade group representing Ecuador’s flower producers that is led by Executive Vice President Alejandro Martinez. The strategy behind Expoflores is to promote growth and expand the national flower-producers’ share of the global marketplace through the use of technological innovation and identifying opportunities for consolidating processes and practices. “We compete in a very big and very aggressive market,” Martinez said. “So it’s important to find ways to connect the consumer with the product to make what we do indispensable.”.

For Alejandro, Expoflores mission is strategic for the sector, being its function in the first place, the one of institutionalizing the business union. This association has undergone changes, adapting itself to the needs and growing in conjunction with the Ecuadorian business activity. As Alejandro expresses, this has not been a simple role, since the needs of all involved, including companies of different sizes and different types of farmers, must be considered. Moreover, “organizing logistics and commercial issues is not an easy task,” he insists.

“The flowers segment, was generating less and less consumer value, the flower market has grown very little,” says Alejandro, “The market for details is growing and the flower product market is not growing.” So connecting the consumer with The product in the sense of value, was transformed into something indispensable. “We compete in a very big and very aggressive market.”

“In Latin America and in Ecuador the role of an association is confusing, it must look beyond public policies and try to understand what the sector needs. In the sector there are actors who pull to one side and others to another. We focus on only one thing, and that is the product, flowers. That has been a differential, “concludes Alejandro. This is a very important step, not only in the flower industry, since it sets the basis for this same process to be carried out in other companies and exports. “The union needs go beyond particular problems and must have a view to expand and improve the processes of the industry itself,” he said.

Source: APD Ecuador